Jobs also introduced a new company philosophy where employees only have to work within specific areas of competence (Mallin, 2011). In this business case, the marketing mix is specific to the technological nature of Apple's business. Now customize the name of a clipboard to store your clips. From this perspective, Samsung stands out to be superior in terms of entrepreneurship. For instance, in the 2004 Olympic Games, Samsung was engaged in the Olympics torch journey, which saw close to 2000 people selected to take part in a journey around the world. As part of Samsungs strategy to dominate the digital market, the South Korean company hopes to eliminate the bottleneck challenges and the lack of uniformity in its production strategy (as some of the main barriers preventing it from ascending to the top of the digital market). Samsung is present through various channels in the market. One such reason is the market size for the television market and the potential for premium pricing as a result (VAR, 2005). Both GRI and G3 evaluates the environmental performance of Apple products in terms of energy consumption, pollution and waste generation (Cowan, Dopart, Ferracini, Sahmel, Merryman, Gaffney & Paustenbach, 2010). Conclusion Both strategies are effective in their own right. The ability for Apple to assimilate its activities in the global map is also another hindrance to the companys expansion plans because the company does not have a good record of assimilating its activities into others. With the launch of the ipad in 2010, Apples popularity soared and the companys stock price hit an all-time high of about $300 (Mallin, 2011). <> Organize sales and marketing by customers, not products 7. Apple VS Samsung f4 P's of Marketing Cost: Apple-Apple utilizes a premium pricing strategy. This analysis will be focused on evaluating Apple and Samsungs business strategies based on their global pursuits. Like Apples Siri platform, existing television pioneers such as Samsung are expected to scale Googles android platform to create friendlier interface features that are expected to be revealed through the siri platform. Integrated Samsung and Apple have become more aggressive in pursuing different tactics to gain an upper hand in the tablet and Smartphone markets. Sometimes, this can only be achieved through encouragement, manipulation and coercion if the resistance towards change is inevitable. Deagon, B. This essay is available online and was probably used by another student. Indeed, the Galaxy S2 looked too much like the iPhone 4 and the Galaxy Tab was visually similar to the iPad. In fact, Chris (2008) estimates that many changes in the business environment amount to many business opportunities and increased threats. For instance, Google established an online platform where it distributed materials freely and hoped to leverage its business through increased business revenue. Through this strategy, Apple expects to retain highly motivated staff by eliminating weak staff. The scope of study will also not be limited to the type of business strategies adopted by the two companies. Apple Marketing Mix: Place Apple implements an aggressive approach in reaching out to premium target markets. In case of Apple, when more and more people are seen having and iPhone, other individuals get compelled to have the one; this is known as halo effect. Apples ability to integrate useful components of its hardware and software components has been identified as a platform that the company uses to decrease its aggregate cost (Mallin, 2011). Apple vs Samsung Strategy - What is Strategy - Strategy Made Simple - 01 7,235 views May 6, 2020 133 Dislike Share Save TheAdvantage 152 subscribers Strategy made simple is a series. Apples business strategies are different and depend on product models. The launch of the appstore and the icloud applications are just some of the few evidences showing Apples commitment to producing new software. 1. Retrieved from WhatIs: https://whatis.techtarget.com/definition/Macintosh, Samsung. If Apple doesn't file a suit, then Samsung's dominant strategy is to, of course, file a suit. Both companies therefore strive to make innovative products the key driver to their production strategies. Its consistent focus on the hardware market may prove to be disastrous in the long-term because it is a very risky gamble. It is observed that without the inclusion of these strategies, Samsungs success in brand awareness could not have a rich meaning (Jason, 2011). This essay sample was donated by a student to help the academic community. In fact, the Korean market is deemed Samsungs launch pad for new products. Apple has mainly filed the lawsuits after it believed that Samsung infringed on its copyright and patent laws by developing a replica of the ipad. iPad is a line of tablet computers designed, developed and marketed by Apple Inc., runs the iOS and iPadOS mobile operating systems (iPad, 2019). endobj Top 10 Digital Marketing Jobs in Delhi That Pay the Highest Salaries, The Essential Components of a Digital Marketing Syllabus | 2023, 10 Mistakes to Avoid When Choosing a Digital Marketing Course in Delhi, How to Choose the Right Digital Marketing Course for Your Career Goals. Why today is the BEST time to learn Digital Marketing? Recent years have seen dwindling sales in the companys hardware segment but Samsung has had to reduce the prices of its commodities to sustain its demand. Based on the contents of the discussion section of this report, it is important to point out that Samsung should direct more company resources to develop new and innovative products as opposed to playing second fiddle to its competitors. Though Samsung has also focused on the high-end market in recent times, its pricing strategy cannot be compared to Apples. Certain movie multinationals such as Warner Bros have insisted on using the high definition DVDs but it still remains to be established where other companies will fall. Marketing Strategy: Apple vs. Samsung At the origins of the conflict The legal battle between the two giants of the mobile market has been the starting point for a quarrel that has only. The new Samsung flagship smartphone will be marketed as high-end, most-preferred gadget by media influencers, and must-have accessories or digital items for the 18-36 years old, earning $50,000 annually. These commonalities are evident in their marketing, human resource strategy and production strategies. This seems to be the underlying premise behind Apples success because the company has always adopted a high-end market strategy and its products have consistently been received with high enthusiasm. The owners of Galaxy S5 wander around them and are not at all embarrassed when the battery of their phone announces their weakness by notification. Apple launched Your Verse to highlight how different people use ipad to do things incredibly and in their own way. Through the improvement of connection speeds, the icloud feature on the Apple television is expected to be functional in the near future. The types of business strategies adopted by the two companies may therefore include different aspects of the business strategies including (but not limited to) marketing strategy, financial strategy, competitive strategy, financial strategy, production strategy and human resource strategy. The new company strategy informed the companys decision to discontinue the production of television sets, which were below the 26-inch specification (Mallin, 2011, p. 5). Similarly, Samsung is giving importance on advertisement of Galaxy S. It promotes mobile phones- bringing a dark blue interface in contrast to the white background brought by Apple. b) iPhone Apple is the first company that introduced the phone without buttons focusing only on the multi-touch smartphone. It works on the channel marketing concept wherein there are three segments: sales and service dealers, modern retail and distributors. This is considered strength, as well as an opportunity for the company. (n.d.). Apples first conviction when faced with an operational problem is how the company will be able to solve the problem through internal mechanisms. However, it is important to point out that this area of competence has been ranked among the best globally (Mallin, 2011). With the expected venture of Apple television product, existing movies and television studios are expected to counter apples move by creating a parallel product that almost offers Apples exact features. However, recent developments to integrate horizontally offer Apple with a chance of achieving flexibility and gaining new global markets through business collaborations (Hills, Jones & Schilling, 2014). However, when considering thier corporate social responsibility programmes they couldnt be much different. Furthermore, considering this paper focuses on the use of secondary research information as the main form of data collection, the dependence on population sample will not be as important as it is for quantitative research. For instance, in the past, different companies used to stick to their traditional brands and certain technological gadgets served only one function. The printer and notebook PC are only some of the products that have been launched in the European market using this strategy. Observers note that Samsungs stocks are among the most widely held stocks in the international stock market because foreign investors hold about $41 billion in market capitalization (Morrison, 2004). This view is aimed to developing a connection between the performance of Samsung and Apple in the technological market. The strategies used by Apple Inc. and Samsung Pages: 3 (815 words) The conflicts between Apple and Samsung Pages: 6 (1533 words) Apple and Samsung Pages: 4 (957 words) Apple vs Samsung devices Pages: 2 (477 words) Supplying Capability Apple vs Samsung Pages: 5 (1364 words) Samsung vs. Apple - The smartphone wars Pages: 6 (1605 words) However, Apples growth path has been hit by several setbacks such as its attempted launch of auxiliary technological gadgets such as digital cameras and other home appliances. Samsung always comes up with innovative ways to mock apple, but this time, it elevated its concept to a different level. New product designs were complemented by the introduction of new product designers to increase the scope of Samsungs product design to meet the standards of the highest level of product designs (Henny, 2003). Form the above analysis, we can see that Apple and Samsung differ in the manner they implement their production strategies. Retrieved from Marketing91: https://www.marketing91.com/marketing-mix-of-samsung/, Marketing91. Mallin (2011) points out that this strategy may be combined with creative cost and/or pricing strategies that subsidize purchasing much like Verizon and AT&T has for U.S. iPhone customers (p. 6). Apples human resource strategy is based on employee excellence as one of its core elements of business success. The 4Ps in the marketing mix are Price, Product, Promotion, and Place (The Economic Times, n.d.). The legal battle between the two giants of the mobile market has been the starting point for a quarrel that has only increased over the years and product launches. Apple and Samsung have shown that they are very sleek in their operations. Its an integral part of our companys philosophy (Henny, 2003, p. 5). Strategic Management: An Integrated Approach: An Integrated Approach. Among the most notable advantages, include the availability of current and rich information. The company has been unapologetic for pursuing this strategy and despite the fears of the global recession; the company has consistently maintained a high-end marketing approach. It appears that you have an ad-blocker running. The Olympic rendezvous acted as an entertainment spot located on a 1024 square feet piece of land on Athens Olympic sports complex where fans and participants sat and enjoyed the games (Henny, 2003). He notes that Samsungs human resource is closely similar to Apples because both companies operate by seeking the most qualified personnel to run their operations. However, such a move is not considered a strategic action for the company because it does not add to its revenue growth. Samsung and Apples rivalry has transcended the above Californian case because the two manufacturers have filed suits (and counter lawsuits) in about a dozen countries around the globe (Deagon, 2011, p. 1). These are: Apple is broadly considered as a great innovator in the smartphone industry. This report focusses on these two companies and their marketing mix strategies. It will be very difficult to predict the timing and severity of the competition. This new marketing strategy was not part of Samsungs 1990s marketing strategy, which introduced the notion that Samsungs products were mainly obtained at a bargain. Apple does not have the same level of online presence as Samsung and neither does it have the type of sponsorships Samsung enjoys. b) Competitive pricing this strategy is used for products other than smartphones. Retrieved from Marketing91: https://www.marketing91.com/marketing-mix-of-samsung/, Marketing91. Samsungs innovative strategy has been witnessed in the companys operations since 1997 when the companys CEO, Yun, saw the company transition from the analogue market segment to the digital market segment. It got started in 2012 when Samsung brought the campaign The Next Big Thing is Already Here to promote their new smartphone series, Galaxy S II. DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries. The findings of this paper will not only be useful in understanding Samsung and Apples business strategies because from business strategies, smaller businesses can also learn new strategies and adopt new recommendations regarding how such businesses have been able to succeed in todays competitive world. This legal fight is not inclined to close quickly. Some of the strategies adopted by both companies are similar in composition but others have inherent differences. Samsungs involvement in the Olympic Games was however not a one-off event; the company expressed its interest in sponsoring the games during the 1988 Seoul Olympic games, the Nagano 1998 Olympic Winter Games, Sydney 2000 Olympic Games, Salt Lake 2002 Olympic Winter Games and Athens 2004 Olympic Games (Henny, 2003, p. 6). Word Count: 918. Apple's research and development and design leads to the development of high quality and unique products that have led to the development of a very strong brand (Barreto, 2010). Apples strategies are perceived to be largely successful. The caliber of celebrities that fans could interact with included musicians, sportsmen, and sportswomen. It is observed that executing a production strategy that meets the soaring demand in the global market for Apples products requires an efficient marketing and supply chain strategy. It highlights the basic difference in the approach of both the brands. Apple Marketing Strategy: 8 Precious Lessons to Learn 1. The Apple television is one such product, which has caused a lot of stir in the technological world. Here, it will be easier to see which business portfolios fuel the success of both companies and which ones increase the chances of failure for both companies. The two companies have found themselves engaged in legal battles. Jason (2011) explains that. For a long time, Apple and Samsungs actions have drawn a lot of attention among most industry observers. The political, technological or economic forces, which are prevalent in the operating environment, are just a few examples of some of the most prevalent forces businesses have to manage. Samsung has also achieved tremendous success based on its business strategies. This is the basis for Samsungs copyright infringement lawsuits against Apple. This is one example of how Apple is able to be a pacesetter in the technological market. Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. In the third quarter, Samsungs sales records improved drastically to overtake Apples. Knowing the rivalry of the two companies, the choice of this actress is certainly not a coincidence. Apple is using publicity for free and yet powerful way to interact with customers. . For instance, the 2009 acquisition of PA semi improved the companys operations because it incorporated some components of the companys ipad production into the companys scope of activities. This observation was made in reference to Apples strong business strategy. This product was revolutionary because it marked Apples entry to the PDA market and consequently, its interest to develop the Apple ipad and iphone. This case study here is looking at the competitive marketing strategies used by each of these names and what they need to step ahead from their rivalry position in future. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. Mallin, M. (2011). Regulatory Toxicology and Pharmacology, 58(3), 524-538. This strategy was made by Jobs when comparing his companys strategy with Nike. The Samsung brand can be improved and it isnt loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction. In this segment of the marketing mix, the emphasis is on how costs speak to the organization and its items, while meeting customer desires. The iPhone advertisement of Apple is similar, always with white background, exotically alluring to the users. In addition, Jason (2011) explains that, Besides dominating DRAM chips, Samsung leads in static random access memory and controls 55% of the $2 billion market for NAND flash memory, a technology mainly used in removable cards that store large music and color-image files (p. 4). It is not confirmed if Samsungs pricing strategy contributed to the companys decreased debt levels because the companys debt shrunk from an unsustainable $10.8 billion to a mere $1.4 billion. At Samsung, qualifications are usually analyzed through educational excellence and work experience. In early 2000s, the companys management decided to downsize its workforce by about 24,000 employees (Mallin, 2011). (1999). Through the establishment of the Olympics rendezvous, Samsungs customers also benefited from the companys sponsorship of the Olympic Games. Consumer Buying Behavior - APPLE VS SAMSUNG, Marketing Strategies of OPPO Mobiles India Pvt Ltd and its Consumer Awareness, Sinhgad Institute of Business Administration & Research, Pune, Research Methodology of Samsung Electronics Co. Ltd (Analysis of Questionnaire), Distribution channel of Samsung - Presented at XIMB, Analysis of Apple iPhone's Indian market entry, Consumer buying behaviour towards Online Retail: Flipkart v Amazon, Samsung vs Nokia-Comparative Marketing Analysis, Smarphone Market Analysis: Apple iPhone vs Samsung, Corporate/Brand War - Apple and Samsung - Grade 11 Marketing Project, RQ2145A23_Online Assignment 1_ECOM531_deepakassignmentkkkkk.doc, -aISamsung $uccessElectronics Burned byWITH $17, 3 C Report of Apple (Marketing Management), CLA 1Competitive AnalysisMarketing Management Part, SamsungsInnovationStrategyinSmartPhonesmarket.pdf, Running head APPLE ENVIRONMENTSL SCAN .docx. This educational qualification is a form of benchmark for Samsungs managers and it acts as a sieve to attract the best human resource talent available in the marketplace (and eliminating all irrelevant human resource talents). Retrieved from Marketing91: https://www.marketing91.com/marketing-mix-of-samsung/, Rouse, M. (2009, January). The brand partnered with famous music icon JayZ for his Magna Carta Holy Grail album, and teamed up with Usher for product placements in his Looking for Myself music video. Here, Samsung branded most of the sporting equipments used in the games and facilitated the use of all communication equipments in the 2002 Olympic games (Henny, 2003). District, To investigate the differences and similarities between Apple and Samsungs business strategies, To establish the difference or similarities of different business portfolios between Samsung and Apple, To ascertain the key areas of competence between Samsung and Apple, To establish how Apple and Samsung use their corporate resources to implement their business strategies, To investigate Samsung and Apples value-chain processes, To evaluate Apple and Samsungs business performance viz-a-viz their business strategies, To evaluate how Apple and Samsungs changes in business resources affect their performance, To investigate how Apple and Samsungs business resources compare with the expected first class resources for technological companies in the digital world, Apple and Samsungs business resources are inherently similar, Samsung has a more diversified business portfolio than Apple, Samsungs key area of competence is in the television market while Apples key area of competence is the mobile phone and tablet markets, Samsung and Apple use their corporate resources to develop better and high quality products for their consumers, Samsung and Apples value chain processes are very different, Samsung and Apple have achieved high levels of success because of their effective business plans, The changes of business resources between Samsung and Apple have not affected their performance, Samsung and Apples business resources are at par with the business resources expected of first-class technological companies. Some of these resources may be wholly owned by the companies but others may also be acquired through partnerships, joint ventures and similar arrangements. Telephone services were also available at these centers. The sales figure for 2010 show that the companys sale of ipad, iphones and ipads transcends the companys mac sales (122 million). In comparison, Samsungs marketing strategy is tough and powerful. (2023, February 18). Partnership is therefore perceived as a last resort because Apple has attempted to silence their partners by sieving what they can disclose (about Apples operations) to the public. Television sets are estimated to fetch about 30% lower than their markup prices five years ago (Jason, 2011). Similarly, a small business owner may fail to see an existing business opportunity for growth. Deloittes corporate Apple was founded in 1976 by Steve Jobs and his friend Zwynak. Samsung electronics is also engaged in the same type of business as Apple because some of its main products have been compared to Apples. This analysis also exposes how these resources compare with first-class resources, which are expected of existing technological companies in todays market. Apples domestic and global environmental policy is evaluated using a Global Reporting Initiative (GRI) and Sustainability Reporting Guidelines (G3). Partly, the companys struggle to post commendable sales was worsened by the poor performance of the global economy in the past few years coupled with a worsening local economy for South Korea. This mission statement is consistent with a long-term goal of providing man with innovative and inspiring technological products. This attribute exposes the uniqueness of Apples operations compared to other companies in the same business. It has been a while since our last video, but here is our video focusing on Smasungs marketing strategy and how they have become a global brand and a world l. Once a product is getting old, not in trend or any competitor has launched a similar product, Samsung immediately drops the price to attract customers. Apples business strategy has proved successful over the recent past. If you dont know where you are going, you will likely end up somewhere else (Chris, 2008, p. 1). The companys quest is the development of useful products that can benefit consumers (through innovative technology). The Rivalry Inception of Samsung and Apple As the smartphone market and the hype around this continues to grow, smartphone leaders fight for greater dominance in this segment of the product. This leads to improved productivity. Transformational Leadership and Management, The Muenster Pump Company: Reducing Costs. It promotes through TVCs. Furthermore, the introduction of mobile VoIP on the Smartphone is considered another area of key competence, which was advanced by Samsung and Apple, thereby, allowing their customers to use features such as Skype and Vonage on their mobile phones (Deagon, 2011, p. 1). Samsungs successful pricing strategy is mainly attributed to its proficiency and dominance in the chip and display market. The strength of these companies cannot be underestimated if history is anything to go by. By extension, a companys business strategy defines the best approach a companys management can take in securing the future of a business. Peggy, A. The spot also acted as a recreational facility for all people, but more importantly, the visitors were given a chance to try out Samsungs products at the venue. With regards to this technological point of control, Jason (2011) admits that Assuming Apple pushes face time as a family video conferencing play, you can bet that competitors will counter with a similar feature based on Google Voice or Microsofts Skype and Kinect technology (p. 4). It is observed that most of Apples iconic products such as the iphone and the ipad still have immense opportunities for growth but as the opportunities for growth open in the world market, the consequences of making the smallest hiccups in production become severe. Web. Samsung s marketing blitz vs Apple Effective but big. IvyPanda, 18 Feb. 2023, ivypanda.com/essays/comparative-study-of-business-strategy-for-apple-and-samsung/. Web. For example, Samsung has consistently stuck to the manufacturing industry, especially after the success of the microchip market segment. The company encourages safe working environment. 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