This is an example of a: C. spiffs b. Sampling would be an appropriate promotional strategy to do each of the following EXCEPT: Sales promotions are frequently used as part of the promotional mix and influence the final stage of the purchase process in the customer journey. B. bounce back Trade allowances often are not passed on to consumers in the form of lower prices. d. Designing a package of features that has an aesthetical value while maintaining ethics and legality, c. Designing a package of features that offers the highest level of value for an acceptable price. Sampling and rebates B. Integrating the brands message through more than one form of promotion. C. high-involvement sales promotion The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is: A rich 17-year tenure with the Coca-Cola Company with experience across different functions such as supply chain, finance, strategy, customer management, sales and marketing while living and working in . Both focus on creating positive relationships with the public to generate a favorable impression about a company or its products. Monies that must be paid to a retailer so they will take on a company's new product are known as: The firm's job is to constantly interact with media professionals and to convince them to print unpaid articles about the product in a direct or indirect way and to consistently circulate stories about the health benefits of consuming organic tea in general. b. C. a pull strategy. $55,000 a. Observability B. slotting fee Incentive marketing B. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and a society at large Marketing Concept is based on three elements: 1) a customer orientation, 2) a service orientation, and 3) a profit orientation Which two processes transfer the energy between the atmosphere and the hydrosphere? 1. 1. A. consumer promotions; media advertising Content creation. I work for World Beers Ltd as a Sales Manager in the On Trade sector. Los Angeles, California, United States. D. allow a marketer to offer a price reduction to consumers who are price sensitive without having to reduce the price for everyone, 48. The value of the free in-pack premium A. Coupons 10 years experience in the consumer trading industry (Middle East, African & Asian markets . Sales promotion tactics are now developed before the strategy is determined. 1. To generate enthusiasm about a good or service, sales promotion: Consumers are less likely to redeem a coupon or respond to a price-off deal for a brand they are familiar with than one they know nothing about. Accounting deals exclusively with numbers. B. defining the objectives for each element of the promotion mix. B. B. off-price deal Consumer backlash hits the core brand if licensed products are of poor quality or overpriced. In order to reach customers in relatively remote areas where technology type promotion fails, marketers are using________________ to promote their products and services. B. Brittany Taylor and Piper Albright formed a partnership, investing $210,000 and$70,000, respectively. B. it may be too expensive to give away sample sizes that would be adequate to demonstrate the cream's benefits since it has to be used repeatedly I enjoy generating new ideas and devising feasible solutions to broadly relevant . Perhaps the most successful in-package _____ in Canada in 2001 was a General Mills giveaway of six CD-ROM computer games. The customer sales promotions are targeted towards customers and here are the ways in which this can be achieved: Free Samples: These are the samples you give away to your customer free of charge to increase brand awareness. The marketing objectives for the introduction are to generate trial and repeat purchase during the 3-month product launch. Woodson Productions gives young adults free tickets to concerts it promotes if they agree to go into an Internet chat room and share their positive experience with others. 1. The main consumer promotion tools include samples, coupons, demonstration, contests, cash refund offer, premium, etc. Flash sales are short-run sales where businesses, often ecommerce and retail, offer discounts on products and services for a short period. Don E. Schulta and W. A. Robinson defined sales promotion as: "Sales promotion is the direct inducement or incentive to the salesforce, the distributor, or the consumer, with the primary objective of creating an immediate sale.". A. newspaper freestanding inserts (FSIs) StockMarketData, NumberofDowJonesSharesTradedIndustrialAverage(millions)(averagedailyclose)January200735,41011,359.25February200742,49112,014.98March200747,34511,895.42April200741,10911,012.01May200739,88210,891.11\begin{matrix} & \text{Number of} & \text{Dow Jones}\\ & \text{Shares Traded} & \text{Industrial Average}\\ & \text{(millions)} & \text{(average daily close)}\\\text{January 2007} & \text{35,410} & \text{11,359.25}\\ 1. B. trade shows 83. An important difference between accounting and other business functions, such as marketing and management, is that: a. Benefits of sales promotions There are two main benefits of sales promotions: increase sales and build loyalty. c. Sales promotion is the broadcasting of advertisements on social media, while personal selling is the association between a marketer and a partner for promoting a product. Creator and business leader of Reuters . From the point of view of the . There was a tremendous loss of sea life. Which of the following is NOT a limitation of rebates? Another reason is that many purchase decisions are made at the point of purchase byconsumers who are increasingly time-sensitive and facing . 1. D. Retailers are not happy having to purchase large amounts of product to support the promotion. Which of the following is NOT a problem associated with the use of contests and sweepstakes? Intro to Business (BUS 100) Connect Textbook, Rtraction du caillot, rflection et fibrinol, During 2019, William purchases the following, William sold Section 1245 property for $25,00. 96. C. Sweepstakes A. A. Interactive promotion, B. A spreadsheet software that is promoted as a tool that can be used to plot graphical data _____ occurs at venues such as concerts, cultural festivals, and at a brand's marketing activities. B. ad readership scores Which of the following best describes a positioning statement? 1. A. many coupons are redeemed just before the expiration date rather than in the period following the initial drop 73. A. Tropicana suspended shipments of its products to a retail store that was taking advantage of promotional deals and then selling the product to other stores in another part of the country. C) It is primarily used to support sales promotion activities. Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase? Which of the following statements describes how brand equity is affected by the increased role of sales promotion? Consumer products are products that are purchased for personal consumption, whereas business products are products that are used either directly or indirectly to produce other products. Retailers justify slotting allowances by pointing to the costs associated with taking on a new product. Recipe books showing alternative uses for Miracle Whip D. event sponsorship, 47. Which of the following is a B2B sales promotion activity? C. $1.00 c. A breakfast cereal box that is offered at a 15 percent discount Direct Mail 9. A. a. D. encourage retailers to use Eastern Canadian's planograms, 24. _____ is generally considered the most effective method for generating trial of a new product. 1. It can be easily altered to reflect another advertiser, depending upon which advertiser has purchased ad time. D. promotional allowances, 86. _____ has/have become very popular in recent years as marketers develop integrated marketing programs that create experiences for consumers in an effort to associate their brands with certain lifestyles and activities. Promotional activities that are designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as: Diverting C. trade promotions; media advertising __________ refers to such tactics as paying people to say good things about a product on the Internet or setting up multilevel selling schemes that reward people for directing their friends to a company's website. To encourage off-shelf displays in major grocery stores 1. The primary purpose of a pull strategy is to: A. offer rebates and discounts to retailers and wholesalers. A. podcasts B. viral websites. D. induce trial of a new brand that is clearly superior to the competition, 41. Critics argue that trade promotions generally result in higher brand equity. Kellogg's places a 50-cent-off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal. B. self-liquidating premium One way to increase product consumption is by identifying new uses for the brand. My name is Ashley Rhoden, and I am a creative and vision-focused digital marketing strategist with demonstrated experience in developing effective digital marketing strategies, managing social . <br><br><br>I have donned multiple hats throughout my career in consumer sales, product marketing, customer relations and operational strategy. C. Product trial created through sales promotion techniques such as sampling or couponing is more likely to result in long-term use of the brand when accompanied by advertising. Which of the following is facilitated by great packaging? C. Promotional discounting To know more about sales promotion follow the link: C. A free sport bottle with the purchase of a four-pack of Gatorade B. sweepstakes; contests 1. (p. 520) ______ is defined as a direct inducementthat offers an extra value or incentive for the product to the sales force,distributors, or to ultimate consumer with the primary objective of creating animmediate sale. 15. C. Image advertising D. $0.75, 54. Sales Promotion 4. 1. An appliance manufacturer offers a $50 payment to salespeople who work at Culligan's Appliance if they sell one of the company's new refrigerators. A. Vertical cooperative advertising _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. D. growth. C. are not an effective way of loading consumers with a product and reducing their susceptibility to a competitor's promotional offer. The combination of advertising, personal selling, public relations,and sales promotion activities traditionally used by an organization representsits: promotion mix. B. a trade allowance. A. consumers tend to be loyal to their favourite brands. C. premium B. B. to maintain trade support for established brands. A. D. National accounts' reluctance to run different promotions in different regions, 37. 1. Sold Ecommerce digital marketing solutions to consumer goods (CPG) brands, retailers, digital marketing agencies, and technology . A. vertical cooperative advertising A. In-store sampling C. is becoming less important to marketers as competition intensifies 1. D. On-package sampling. B. C. Companies want promotions that require consumer involvement with their brands. 74. A. A. B. self-liquidating Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. A waiter at a restaurant A. D. rebate. A. coupons B. franchise building promotion D. The distribution of on-package samples can be broadened by attaching them to multiple brands or to products made by other companies. Sales promotions are often temporary, but when the economy is weak, sales promotions become even more popular for consumers . 3. B. maturity stage It is a process of developing a database of potential customers. The contest or sweepstakes can create excitement and interest in a brand. In the context of consumer product categories, _____ are the goods and services that hold little interest for consumers. Professional experienced being 2009 and challenge taken to sales & marketing profession of Consumer Goods.<br><br>focus specialties area: General management, Leadership, Marketing, Sales, Business Channel Development, Business strategy, Brand management, Network development.<br>follow-up to thinks innovation, Idea create & development.<br><br>I focused always to my career for one of the best . In the context of personal selling, consultative selling involves: b. shifting the focus from the products to the customers. Which of the following statements does NOT describe an aspect or characteristic of sales promotion? Five Paradise Island, Bahamas Resort Hotels combining efforts to sponsor an "It's better in the Bahamas" ad campaign, is an example of: C. same purchase 4. Which of the following refers to the practice of paying to have a product appear favorably in a TV show or movie? consumer-oriented sales promotion include sampling, coupons, premiums, contests and sweepstakes, refunds and rebates, bonus packs, price-offs, frequency programs, and event marketing. Advertising to wholesalers and retailers by manufacturers to encourage them to carry their products is called: A. retail advertising. 1. Diverting B. B. can be done with carefully planned sales promotion programs C. vertical cooperative advertising B. is accomplished through short-term price-oriented promotions 13. D. Trade allowances are encouraging retailers to stock and promote their products on a regular basis. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. January2007February2007March2007April2007May2007NumberofSharesTraded(millions)35,41042,49147,34541,10939,882DowJonesIndustrialAverage(averagedailyclose)11,359.2512,014.9811,895.4211,012.0110,891.11. A. D. contests; rebates, 72. C. Bonus packs A. Horizontal cooperative advertising Intelligence is the ability to adapt to change - Stephen Hawking Being born and brought up in a business environment, Manoj Daryanani has gained a reputation as an industry stalwart in the field of Sales, Marketing & Brand Management, Business Development, Distribution Management and Retail Management. D. High value coupons and sampling, 32. 8. To generate even more interest in the business, Janelle created _________________ on her website. An effective premium is one that: A. Thar Desert B. interior of the Deccan Plateau C. Gangetic Plain and monsoon-watered coasts of southern India D. mountains of Kashmir. Consumer products are products that are purchased for personal consumption, whereas business products are products that are used either directly or indirectly to produce other products. A. (a) Marketing (b) Selling (c) Production (d) Selling and Production Answer Question. Most consumers are quite familiar with this form of sales promotion, which offers purchasers price savings or other incentives when the coupon is redeemed at the time of purchase. 1. D. There is no general number associated with coupon redemption. C. instant A. Using the decision tree of the earlier exercise, answer: Two salient aspects of job dissatisfaction are alienation Impact Corporate Development provides coaching and consultancy support for companies by ensuring maximum efficiency and effectiveness of processes and optimum productivity of people. Marketing experts utilize ______________ to test advertising preferences with the intended audiences. D. There is strong agreement that any type of sales promotion activity detracts from brand equity. A. cost-covered b. integrated marketing communication B. Coupons are an effective way of generating trial of a new product. A. horizontal cooperative When reductions from the regular price of a product are offered at the point-of-purchase through specially marked packages, a marketer is using a: In this scenario, StoryMoulders is using the promotional tool known as _____. A. baby stroller A. introduction A. horizontal cooperative advertising Consumers must pay the manufacturer's out-of-pocket costs for a _____ premium. 1. A. Virtual inducement B. Cyber offers. Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because: D. Discount trading, 99. 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